Fashnopsis:
- Swarovski acquires Really Wild Clothing, taking it global.
- Brand to focus on heritage, craftsmanship & sustainable fashion.
- Timeless collections & quality fabrics for a conscious consumer.
- Swarovski’s vision: Celebrate heritage & empower women through design.
- Founder excited for brand’s future under Swarovski’s leadership.
In a move poised to elevate British heritage brand Really Wild Clothing to new heights, fashion industry leader Nadja Swarovski, alongside her husband Rupert Adams, has acquired a majority stake in the company. Swarovski brings a wealth of experience to the table, having spent 26 years at her family’s renowned crystal house.
This strategic partnership marks a significant turning point for Really Wild Clothing. Swarovski’s appointment as Chief Creative Officer, Chief Marketing Officer, and Chair of the Board signifies a commitment to propel the brand’s legacy of craftsmanship and cultural heritage onto the global stage. Adams will serve as Managing Director, ensuring the brand’s continued success.
Swarovski and Adams’ vision for Really Wild Clothing centers on amplifying the brand’s core strengths – its exquisite tailoring, time-honored artisanal techniques, and rich heritage. Collaborations with renowned British fabric houses like Liberty and Linton Tweed will continue to be a cornerstone of the brand’s identity.
Aligning with a Sustainable Future
Swarovski’s creative direction promises a focus on timeless collections that cater to both city and countryside living. The brand will champion strong silhouettes, clean lines, and evocative fabrics, while preserving its expertise in tweed and wool textile manufacturing. This commitment to quality and longevity aligns perfectly with the growing movement towards sustainable fashion.
“Really Wild Clothing embodies everything we value in a brand,” says Swarovski. “Their dedication to craftsmanship and cultural heritage resonates deeply with us. We are passionate about supporting traditional artisans and believe that timeless style, as opposed to fleeting trends, fosters a more sustainable industry. We offer our customers exceptional quality, pieces designed to be cherished for a lifetime.”
A Celebration of Craft, Creativity, and Heritage
Swarovski further emphasizes the brand’s connection to nature, highlighting the importance of environmental responsibility. “Really Wild reminds us of the need to protect both people and the planet,” she states. “The brand possesses immense potential to become a global lifestyle leader, celebrating craftsmanship, creativity, and cultural heritage across diverse regions. We envision a future where traditional artistry seamlessly blends with contemporary design, reflecting the spirit of our times.”
The acquisition of Really Wild Clothing aligns with Swarovski and Adams’ broader investment strategy. Their portfolio prioritizes heritage brands, ensuring the preservation of traditional craftsmanship while nurturing emerging designers who embrace technology, innovation, and environmental consciousness.
Shared Passions, Paved Path to Success
Really Wild Clothing’s founder, Natalie Lake, expresses her enthusiasm for the brand’s future with Swarovski at the helm. “Nadja’s leadership perfectly embodies the values I’ve strived to cultivate within Really Wild,” says Lake. “Our shared passion for traditional British and Scottish manufacturing, coupled with a deep appreciation for nature, has formed the foundation for this exciting new chapter. Together, we will draw inspiration from our heritage to create designs that empower women and celebrate our wild roots.”
This strategic partnership between Nadja Swarovski and Really Wild Clothing promises a vibrant future for the brand, characterized by a renewed focus on heritage, craftsmanship, and sustainable practices. With Swarovski’s expertise and vision guiding the way, Really Wild Clothing is poised to captivate a global audience.
Image Source:Really Wild Clothing/Nadja Swarovski
