Swiss Performance Brand On Strengthens Board with Gaming Industry Leader Laura Miele

Fashnopsis:

• Swiss sportswear brand On appoints Laura Miele to its board and audit committee.
• Miele’s leadership at EA in digital transformation and player network growth strengthens On’s board.
• Miele’s international experience and industry recognition bring valuable insights to On.
• Founded in 2010, On is a global sportswear leader with a presence in over 60 countries.
• Miele’s addition positions On for future success through strategic thinking and leadership.

Swiss performance sportswear brand On announced the addition of Laura Miele to its board of directors. Miele will also serve as a member of the company’s audit committee.

“We are delighted to welcome Laura to the On board,” said Caspar Coppetti, co-founder and executive co-chairman of On. “Her extensive experience and proven leadership qualities make her a valuable asset to our team.”

Coppetti continued, “Laura’s appointment strengthens the board’s expertise and ensures we are well-positioned for future opportunities and challenges. We are confident she will bring valuable insights and strategic thinking to the boardroom and the audit committee.”

Miele’s Extensive Experience in Entertainment and Technology

Miele brings a wealth of experience to On, having served as president of Electronic Arts (EA) Entertainment and Technology. In this role, she oversaw EA’s portfolio of intellectual property, central development services, and chief technology officer organizations.

Prior to her presidency, Miele held the position of chief operating officer at EA. During her tenure at the company, she played a pivotal role in several successful transformations, including the shift towards digital distribution, expansion into new consumer demographics, and significant growth of EA’s player network.

Miele’s Global Leadership and Industry Recognition

Miele’s experience extends beyond the United States. She has a proven track record of leading international commercial, creative, and central technology teams. Additionally, her commitment to the industry is reflected in her various leadership positions. In 2022, she was appointed as a governor of the British Film Institute. She is also a member of the Paley Media Council, the NAACP Entertainment Advocacy Council, and an Advisory Board member for The Game Awards. Previously, she served on the board of the Silicon Valley Community Foundation.

On’s Continued Growth

Founded in the Swiss Alps in 2010, On has established a global presence in over 60 countries. The company’s commitment to innovation and performance has positioned it as a leader in the sportswear industry. With the addition of Laura Miele to its board, On is well-equipped to navigate the future and achieve continued success.

Image Source: Brand On