Fashnopsis:
- Denim remains amongst top clothing choices in the US, with a projected market size of $17.3 billion in 2024.
- Consumers prioritize comfort, seeking stretchy, lightweight, and moisture-wicking denim for various occasions.
- Value reigns supreme, with affordable jeans ($40-$60) selling well, but some higher-priced options show growth too.
- Looser fits are replacing skinny jeans, particularly popular among Gen Z who prefer a relaxed look.
- Sustainability is becoming a key factor, with brands using recycled materials to create eco-friendly denim.