Ben Sherman Celebrates Unity with Team GB’s Paris 2024 Outfits

Fashnopsis:

• Ben Sherman designs Team GB’s 2024 Olympic ceremony outfits, celebrating unity with a 4-nation floral motif.
• Sustainable fabrics and classic British style combine in bomber jackets, polos, and oxford trousers.
• Closing ceremony features a floral shirt and shorts, both showcasing the unifying floral motif.
• Limited-edition capsule collection lets fans own pieces inspired by Team GB’s official wear.
• Collaboration highlights Ben Sherman’s heritage and connection to the global sporting event.

British fashion brand Ben Sherman returns as the official supplier for Team GB’s ceremonial wear at the upcoming Paris 2024 Olympics. This marks their third consecutive collaboration, outfitting athletes in unique designs that blend British heritage with a modern twist.

Inspired by Unity

The Opening Ceremony outfit features a bomber jacket with a symbolic four-nation floral motif embroidered on the back. This motif incorporates a rose (England), thistle (Scotland), daffodil (Wales), and shamrock (Northern Ireland), representing the unity of the United Kingdom.

Modern Classics

The bomber jacket is paired with a geometric-patterned polo made from sustainable organic cotton and classic red and blue hues. Oxford trousers with a Union Flag waistband complete the look.

Closing Ceremony Flair

For the Closing Ceremony, athletes will sport a floral shirt featuring the same four-nation motif, paired with stylish oxford shorts. Both ceremony outfits are complemented by exclusive socks designed in collaboration with Happy Socks.

Team GB Collaboration

“We’ve worked closely with Ben Sherman and Team GB athletes for two years to create these designs,” said Tim Ellerton, Commercial Director at Team GB. “The final collection is a vibrant celebration of tradition with a contemporary and fun feel.”

Limited-Edition Collection for Fans

To celebrate the partnership, Ben Sherman launches a limited-edition retail capsule collection inspired by the Team GB outfits. The collection features bomber jackets, tracksuits, polos, floral shirts, and suede loafers, all incorporating elements from the ceremonial wear. Prices range from £13.95 for socks to £185 for the bomber jacket.

Shared Pride

“We’re honored to continue our partnership with Team GB,” said Rachel Terrace, Chief Brand Officer of Ben Sherman. “This collaboration allows us to connect with our global community during this historic event, united in support of our athletes. We can’t wait to see Team GB take the stage in Paris, sporting designs that celebrate their heritage.”

Image Source: Ben Sherman