Fashion Fights Back! Louis Vuitton Leads as Apple Takes $1 Trillion Brand Crown in Kantar BrandZ Top 100 Most Valuable Global Brands 2024

Fashnopsis:

• Fashion holds strong: 7 fashion brands crack the Top 100 Most Valuable Global Brands.
• Apple reigns supreme: Tech giant retains top spot with a record $1 trillion valuation.
• Top 5 see healthy growth: Google, Microsoft, Amazon, and McDonald’s all grow significantly.
• Luxury brands shine: Louis Vuitton, Hermès, and Chanel maintain strong presence.
• Zara surges: Inditex’s flagship brand experiences a stellar 47% value increase.

Apple Reigns Supreme as World’s Most Valuable Brand at $1 Trillion

The 2024 Kantar BrandZ Top 100 Most Valuable Global Brands report is out, and fashion continues to hold significant weight. Seven fashion powerhouses secured spots on the prestigious list, showcasing the industry’s enduring influence.

Tech Titans Remain Unchallenged: Apple Soars to $1 Trillion Valuation

Despite the strong showing from fashion, technology maintains its dominance at the top. Apple continues its reign as the world’s most valuable brand, reaching a historic milestone with a staggering $1 trillion valuation. This 15% growth further solidifies Apple’s position as the king of the brand valuation castle.

Top 5 Brands Hold Steady, Witnessing Impressive Growth Spurt

While the top five brands retained their positions, they all experienced significant value increases. Google takes the second spot with a valuation of $753.5 billion, reflecting a 30% jump. Microsoft follows closely at number three with a valuation of $712.9 billion, boasting an impressive 42% growth. Amazon secures fourth place with a valuation of $576.6 billion, reflecting a 23% increase. Rounding out the top five is McDonald’s, with a valuation of $221.9 billion, representing a 16% growth. The top ten is completed by Nvidia, Visa, Facebook, Oracle, and Tencent.

Fashion Retains Relevance: Louis Vuitton Leads the Pack

The Kantar BrandZ report offers a deeper dive, providing rankings for the top 100 brands across 13 major categories. Notably, fashion stands out as one of the most influential segments.

Louis Vuitton holds the twelfth position with a valuation of $129.9 billion, showcasing a 4% growth despite falling four spots compared to last year. However, Hermès experiences a two-position climb to seventeenth with a valuation of $93.7 billion. While Chanel experiences a slight dip of five positions, it still maintains a strong presence at number 36 with a valuation of $60.2 billion, reflecting an 8% increase.

Mixed Fortunes for Sportswear Giants: Zara Makes a Stellar Rise

Among the sportswear giants, Nike faces a slight setback, dropping six positions to twenty-seventh with a valuation of $71.6 billion, representing a 4% decline. However, Zara, the flagship brand of Inditex, experiences a remarkable rise of 24 positions, landing at number seventy with a valuation of $27.1 billion, a significant 47% growth. Gucci and Lululemon also make appearances in the ranking, although in lower positions.

Image Source: Louis Vuitton