Fashnopsis:
- Lululemon and Fanatics launch NHL gear together.
- Popular Lululemon items now feature NHL team logos.
- Initial release covers 11 teams, expanding to 32 by 2025.
- NHL stars like Connor Bedard front the campaign.
- Available online and in select stores starting October 29.
Premium Style Meets Team Pride
In an exciting move for hockey and fashion fans alike, Canadian activewear brand Lululemon has joined forces with Fanatics to create a premium fan apparel line for the National Hockey League (NHL).
Launching just in time for the 2024-25 season, this multi-year partnership promises to bring Lululemon’s signature style and comfort to NHL enthusiasts across the globe.
Game Day Just Got More Stylish
Known for its sleek, performance-driven designs, Lululemon is about to elevate fanwear in a big way. The initial collection, hitting shelves on October 29, will feature some of the brand’s most-loved items—like the iconic Scuba Hoodie, Align Pant, Define Jacket, and the ever-popular Everywhere Belt Bag. Now, NHL fans can rock these wardrobe staples embellished with the logos of their favorite teams.
But that’s just the beginning. The first release includes designs for 11 teams, including heavyweights like the Toronto Maple Leafs, New York Rangers, Boston Bruins, and the Vegas Golden Knights. By the 2025-26 season, the collection will expand to represent all 32 teams, ensuring no fan is left out of this stylish upgrade.
Lululemon: The New Player in Professional Sports
Celeste Burgoyne, president of Americas and global guest innovation at Lululemon, couldn’t hide her excitement about the collaboration: “We’re big hockey fans here at Lululemon, and we know our guests are too. We’re thrilled to partner with Fanatics and the NHL to grow our presence in professional sports and introduce our high-quality performance and loungewear apparel to NHL fans around the League who share our love for the game.”
This partnership isn’t Lululemon’s first venture into the sports world. Last year, they signed Chicago Blackhawks’ star rookie Connor Bedard as the first NHL player to join their ambassador roster. Bedard, who recently won the Calder Trophy for NHL Rookie of the Year, will also be a major figure in the collection’s marketing campaign.
And he’s not alone—NHL players like John Tavares (Toronto Maple Leafs), Matty Beniers (Seattle Kraken), and Dylan Larkin (Detroit Red Wings), alongside their partners, will also showcase the collection in a visually captivating campaign that truly blends the spirit of hockey with Lululemon’s stylish performance wear.
Fanatics and NHL Leaders on Why This Matters
With the NHL season in full swing, the timing couldn’t be better. Brian Jennings, NHL chief brand officer and senior executive vice president, believes this collaboration offers a fresh, elevated way for fans to connect with the game they love. “We are proud to celebrate the start of an exciting new season with the launch of this collection with Fanatics and Lululemon, a premier global athletic apparel brand. We’re confident the elevated product offerings will delight our fans.”
Fanatics CEO Andrew Low Ah Kee echoed the sentiment, noting, “This new collection is a pivotal moment in how we connect both men and women to the teams they love—bringing them together in style and comfort through a truly premium assortment.”
Where to Snag the Gear
Whether you’re watching the game from the stands or from your couch, you’ll be able to wear your team colors in style. The Lululemon x NHL collection will be available starting October 29, both online at Fanatics-operated stores and in select Lids stores located in local markets. You can also find it at the flagship NHL Shop in New York City and at participating team venues.
With this collaboration, Lululemon and Fanatics are redefining what it means to be a fan. So, whether you’re cheering for the Toronto Maple Leafs, Vegas Golden Knights, or the Seattle Kraken, this collection is sure to make game day—and every day—a little more stylish.
Ready to elevate your fan wardrobe? Get ready to shop on October 29 and take your NHL pride to the next level.
Image Source: Lululemon x Fanatics
