Fashnopsis:
- WNBA legend Candace Parker becomes President of Adidas Women’s Basketball.
- Parker leverages 16-year partnership to champion access, representation, and breaking barriers in women’s basketball globally.
- Adidas & Parker aim to empower future generations through innovative strategies and a focus on representation.
Candace Parker, a widely celebrated basketball icon who recently retired from the WNBA, has taken the helm as President of Adidas Women’s Basketball. This strategic move leverages Parker’s illustrious 16-year partnership with Adidas and her unparalleled understanding of the game.
In this groundbreaking role, Parker will champion the future of women’s basketball on a global scale. Her focus will be threefold:
- Empowering access: Creating opportunities for more girls and women to participate in the sport.
- Elevating representation: Amplifying the voices and achievements of female athletes.
- Shattering barriers: Working towards a more equitable playing field for women’s basketball.
Adidas enthusiastically supports Parker’s mission. They believe her innovative spirit and deep passion for the sport will propel Adidas Women’s Basketball to a new era of growth and industry leadership.
Parker’s vision extends beyond products. She aims to cultivate a movement centered on innovation, representation, and accessibility, inspiring the next generation of female basketball stars.
This appointment marks a significant moment for both Parker and Adidas. Parker transitions from a star athlete to a powerful leader, while Adidas demonstrates its commitment to empowering women’s basketball.
Image Credits: Adidas/ Candace Parker
